Traditional clothing, giving birth to the "new blue ocean" industry?
In scenic spots across the country, tourists wearing traditional clothing such as Hanfu, cheongsam, and horse skirts can be seen everywhere. Hotel photography shops and makeup shops are doing hot business. On the streets, young men and women in "new Chinese" style clothing are seen from time to time. On e-commerce platforms, traditional clothing transactions and active merchants have ushered in explosive growth. In recent years, clothing with Chinese elements and traditional characteristics has become a new bright spot in the consumer market. The latest data shows that the size of China's Guochao economic market in 2023 is 2.05 trillion yuan, an increase of 9.44% year-on-year. The size of China's Hanfu market continues to expand, reaching 14.47 billion yuan in 2023 and 24.18 billion yuan in 2027. In the face of the consumption boom brought by traditional clothing, how can clothing-related industries leverage the vast blue ocean? The reporter visited many industries. The county economy that has stepped on the trend When it comes to Hanfu, Cao County, Heze, Shandong Province cannot be ignored. For every 3 Hanfu sold in the country, 1 comes from here. The bright data allows the market to see the vigorous vitality of the Hanfu industry in Cao County, and makes this county successfully "out of the circle" and enter the vision of the people of the whole country. To say that the Hanfu industry in Cao County has to mention the "Cao County model" of e-commerce + drama costumes. At the turn of the century, local villagers began to produce studio supplies and costumes in their spare time. After the rise of the e-commerce economy, everyone began to sell clothing through online channels and connect with OEM customers. Cao County gradually developed into the largest processing base for performing costumes in China. As of July 2024, Cao County has 21 Taobao towns and 181 Taobao villages, making it the second largest Taobao village cluster in the country.
