Does clothing and beauty enhance consumer fashion?
Clothing and beauty products are a popular category in the "Double 11" promotion. "Black technology" fabric clothing, thermal artifacts, functional skin care products, etc., make consumers' shopping cart more rich and diverse, reflecting the increasing trend of personalized, segmented and quality-oriented consumer demand. rational consumption is not blind. This year's consumers pay attention to "quality and price ratio". When purchasing clothing products, they do not simply pursue low prices, nor blindly choose high-priced brands, but pay more attention to the balance between product quality and price. Quality assurance, official channels, etc. are important factors affecting consumer choice. temperature also needs trend. After the beginning of winter, down jackets, thermal underwear and jackets have become the rigid needs of many consumers. Cold protection is not bloated, consumers put forward new requirements for clothing materials, forms and designs. On the basis of warmth, single items with both comfort and fashion elements are more likely to be popular, such as quilt down jackets, lamb down thick coats, etc. Products with innovative materials and fabrics are also favored by consumers. 39.2% of consumers tend to buy "black technology" fabric windproof coats, and 35.3% of consumers tend to buy heating underwear. the need for warmth is refined. Consumers' warmth needs cover head to toe, promoting the extension of thermal products to multiple categories. Accessories such as long and short knee pads, thermal vests, neck covers, integrated scarves and hats, and stacking socks that replace long johns are popular, becoming new opportunities in the clothing stock market.
