Getting the lettering right on your custom patches is crucial. It’s often the first thing people notice — and the first thing that looks “cheap” when done poorly. After 12+ years of embroidery experience, here are the 5 lettering techniques we recommend most.
1. Toothbrush Embroidery Letters
Letters done in toothbrush embroidery stand out with their 3D velvet texture. Ideal for brand names and large text on premium patches. The raised surface catches light beautifully and feels luxurious to touch.
2. Flat Embroidery with Satin Stitch
The classic choice for small, detailed text. Satin stitch creates a smooth, glossy finish that’s perfect for taglines and fine print. Fast production and consistent results.
3. Chain Stitch Lettering
For a vintage, handcrafted look, chain stitch is unbeatable. Each letter has visible looped texture that evokes traditional craftsmanship. Popular with heritage and lifestyle brands.
4. Metallic Thread Lettering
Gold, silver, or copper metallic threads elevate any patch instantly. Great for premium collections, awards, and commemorative items. We recommend pairing metallic lettering with toothbrush embroidery backgrounds for maximum impact.
5. Combined Technique: Outline + Fill
Use flat embroidery for the letter body and chain stitch for the outline. This creates depth without increasing cost significantly. Our team can advise on the best combination for your specific design.
Which Technique Is Right for You?
The answer depends on your brand positioning, budget, and patch size. The fastest way to find out: send us your design and we’ll recommend the optimal technique in our free technical assessment — within 24 hours.