Is clothing still a good business?
Apparel, because of its large market capacity, low entry barriers, and high premium index... attracts the largest influx of sellers. The new change is that, driven by factors such as excess supply, price pressure, declining profits, and platform operating environment, the apparel industry has entered a new cycle, and it is time to break through new growth in 2024. The good news is that from the perspective of per capita clothing consumption expenditure of residents across the country, the first three quarters increased by 5.1% to 1109 yuan, accounting for 5.4% of per capita consumption expenditure. New business formats and new models are also expanding rapidly. from the perspective of the international market, demand has recovered, the growth rate of our country's apparel exports to the United States has turned from negative to positive, and emerging markets such as ASEAN and countries and regions along the Belt and Road Initiative have maintained rapid growth. The tricky thing is, where do consumers go? How to understand them? Where do sellers go? Where should they stay for a long time? In the tug-of-war of major platforms, how should merchants find their own highlands?
